FOCUS ON WOMEN
FEATURED FINDINGS
Our Mission
From the beginning, Fort Bend Focus Magazine has been the premier feature magazine serving Fort Bend County. Now, in celebration of the five year anniversary of Fort Bend Focus, we are proud to debut a new publication showcasing one of our community’s best and brightest resources – our women. Focus on Women will continue in the Fort Bend Focus tradition of serving our area by providing interesting, thought-provoking cover and feature stories focusing on women in our community and surrounding areas – their lives, their passions, their spirit – all in celebration of today’s women.
Unique, Powerful Demographic
As the primary decision makers in essential household spending, women are key to the success of local businesses. Focus on Women provides businesses with a unique, unequaled opportunity to target this specific audience with unmatched value in advertising. If reaching women is essential to your marketing strategy, Focus on Women will deliver.
Distribution and Readership
Focus on Women’s distribution strategy emphasizes readership to insure advertiser results. Each issue will reach over 20,000 readers through our targeted,
multi-channel distribution strategy that will include . . .
DIRECT MAIL - Focus on Women will be direct mailed to every Physician in Fort Bend and Fort Bend Focus Magazine subscribers – affluent consumers interested in your products and services and with the buying power to become your customers.
COMMUNITY WIDE - Focus on Women will be available complimentary on strategically placed, custom circulation racks located in businesses throughout Fort Bend County. These high-traffic distribution points – located in Sugar Land, Richmond, Katy, Missouri City, Rosenberg, and Stafford – are serviced weekly to insure timely access.
PROMOTIONS - Focus on Women is everywhere you want – and need – to be. From community events to grand openings, Focus on Women is dedicated to serving our community and our professional staff is dedicated to serving you. Through special events and partnerships, our focus is to put the spotlight on you – our advertisers.
Website
Each issue of Focus on Women will be available on our state-of-the-art website –www.FOWmag.com– along with online opportunities to blog with our editorial staff and columnists. And best of all, advertisers will have value-added opportunities to keep their messages top of mind with female consumers.
Frequency
Debuting in May of 2009, Focus on Women will be published quarterly and will shine the spotlight on seasonal trends and happenings.
May 2009 – Debut Issue
August 2009
November 2009
February 2010
| Deadline: The 15th of the month prior to each issue. |
Award-Winning Editorial
Focus on Women will utilize its talented design, editorial and copy-writing staff that has won numerous state-wide awards. In addition, new columnists will be featured regularly discussing issues important to women including wellness, fashion, career, family, beauty, faith, finances and literature. Each issue will profile a woman of distinction on the cover, as well as contain features on the women that make our lives complete.
CUSTOM DESIGN SERVICE - Our graphics department is available to consult with the advertiser to create completely custom advertising used exclusively in Focus on Women. This service includes a complimentary meeting with our staff to discuss your needs. Graphic design and revisions are billed at $45 per half hour.
AD USAGE - Keep in mind that ALL ADS designed by Focus on Women may not be used in another publication without purchasing our designs. Unlimited rights may be purchased for a one-time fee equal to the ad’s one-time run cost.
All Focus on Women photography is copyrighted and can not be used under any circumstance without written permission.
